Basics of WordPress Performance
No one wants to wait for a slow website. Efforts have been made to build the fastest WordPress sites possible.
In today’s fast-paced digital world, quick-loading web pages are necessary. They keep visitors engaged, increase pageviews, and help with WordPress SEO.
By optimizing sites for performance and offering a professional site speed optimization service, effective strategies to make websites faster have been learned.
This article shares the most useful WordPress speed optimization tips to boost performance and speed up websites. Unlike other lists or generic tutorials, this is a comprehensive guide to WordPress performance optimization.
Everything from why speed is important to what slows down a WordPress site and actionable steps to improve speed immediately is covered.
Why Speed Is Important for Your WordPress Site
Studies show that from 2000 to 2016, the average human attention span dropped from 12 seconds to 8 seconds. Today, it sits at around 8.25 seconds on average.
This means that there is very little time to show users content and convince them to stay on a WordPress website. A slow website means users may leave before it even loads.
According to a StrangeLoop case study involving Amazon, Google, and other larger sites, a 1-second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.
How to Check Your WordPress Website Speed
Beginners often think their website is okay because it doesn’t feel slow on their computer. That’s a huge mistake. Modern browsers like Chrome store frequently visited websites in the cache and automatically prefetch them as soon as an address is typed. This makes the website load almost instantly.
However, normal users visiting the website for the first time may not have the same experience. Users in different geographical locations will have completely different experiences.
What Slows Down Your WordPress Website?
Your speed test report will likely have multiple recommendations for improvement. However, most of that is technical jargon that is hard for beginners to understand.
The primary causes for a slow WordPress website are:
- Web Hosting – Improperly configured web hosting servers can hurt website speed.
- WordPress Configuration – Not serving cached pages can overload servers causing slowness or crashes.
- Page Size – Large images not optimized for the web slow down pages.
We can Help Boost Your Speed
JAK Digital can significantly improve your WordPress site speed through a combination of expert techniques and optimization strategies. By conducting a comprehensive site audit, they identify and resolve performance bottlenecks such as bloated code, unnecessary plugins, and inefficient database queries. They implement caching solutions, optimize images, and leverage Content Delivery Networks (CDNs) to reduce load times globally. JAK Digital also ensures that your site adheres to best practices for file compression, lazy loading, and script management, resulting in faster page load times and improved user experience. This not only enhances your site’s performance but also boosts SEO rankings, leading to better visibility and engagement. Get in touch with us today!
