Halston

Jak Digital worked with iconic American fashion brand Halston to develop full-funnel digital campaigns across web, email, social, and paid media, developing the brand's very first video campaigns.

In collaboration with Halston’s CCO to & CMO, we conceptualized a campaign that takes Halston through the holiday season and showcases the high-end occasion dressing at the heart of the brand. From the first mood board to location scouting, model casting, video treatment and photography, Jak Digital was able to introduce Halston’s first ever video elements across all digital marketing channels. On a one-day shoot, we captured enough content for 6 videos, and shot 25 looks on two models – generating content to use over a three month period.

Jak digital was responsible for managing full campaign and content ideation, through complete digital design and release.

Video Content Creation

Old Hollywood Speakeasy: We brought the glamourous Halstonette to life, showcasing her as the life of the party. A bit of old Hollywood glamour with a modern twist.

The Masquerade: A sexy take on a Halloween-themed Masquerade ball, loosely inspired by the L’Esprit de Chanel COCO ad from the 1990’s by Jean-Paul Goude with Vanessa Paradis.

New Year’s Eve: Jak Digital cast extras to be featured alongside Halston’s main models to show a larger-than-life party in true Halstonette style.

Holiday Luxe: We created a romantic, lighthearted, warm and playful setting for the Holiday season.

The Icon: To Highlight Halston’s top-selling garment, the Iconic Jumpsuit, this video launched a viral campaign across social ads & IGTV.

Private Sale: Jak Digital conceptualized a Black Tie Affair theme for a Private Sale event at Halston.com. Copywriting, direction, and graphics created by Jak Digital.