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Branding - UX/UI - Shopify Web Design - Creative Direction

Makesy

We worked with Makesy to orchestrate a complete digital and physical rebrand - from the Wooden Wick Co. to Makesy.

Working alongside the CEO & CCO, Jak Digital spearheaded a complete rebrand over the course of 6 months.   We developed a new brand identity system, hiring a team of talented Art Directors, Copywriters, Graphic Designers, and Photo & Video teams.  We worked alongside the Web Development team to launch a new site on Shopify Plus and across all physical and digital product. 


Our goal was to create a new identity and Web UX/UI that would cater to a diverse audience as the brand expanded from candle crafts into an expansive world of DIY, from skin and hair care, to home cleaning, and more. 

We developed a 30+ page brand book for makesy detailing every aspect of the new brand, from mission, vision, brand voice, web and digital look and feel, typography, color palette, and treatment across all channels: photo, video, youtube, instagram, and more.
We designed a full email strategy and design across all flows and evergreen email marketing within Klaviyo, synced with Attentive SMS.
Makey's desktop homepage design.
Makesy's color palette across all digital and physical channels.
Previews of makesy's new homepage on desktop and mobile.
We designed over 100 unique desktop and mobile pages for makesy; this one is a summer themed landing page.
A glimpse into photography direction and styling plus the brand's distinct tone of voice we developed.

Makesy Team Credits

Design

Lee Martinez – Art Director

Meg Galasso – Senior Graphic Designer

Michelle Rogue – Packaging Design

Marisa Soliz – Graphic Designer

 

Photo & Video

Tori Dickson – Director of Photography

Melissa Conrad – Video Director

Web & Digital

Alan Watson – Web Director

Brad Vanderbush – Senior Web Developer

Copywriting

Lauren Belzer –  Brand Communications

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